Description

Mojo is a popular music magazine published initially by Emap, and since January 2008 by Bauer, monthly in the United Kingdom. Following the success of the magazine Q, publishers Emap were looking for a title that would cater for the burgeoning interest in classic rock music. The magazine was designed to appeal to the 30 to 45-plus age group, or the baby boomer generation.[2] Mojo was first published on 15 October 1993.[2] In keeping with its classic rock aesthetic, the first issue had Bob Dylan and John Lennon as its first cover stars. Noted for its in-depth coverage of both popular and cult acts, it acted as the inspiration for Blender and Uncut. Many noted music critics have written for it, including Charles Shaar Murray, Greil Marcus, Nick Kent, Jon Savage and Sylvie Simmons. The launch editor of Mojo was Paul Du Noyer[3][4] and his successors have included Mat Snow, Paul Trynka and Pat Gilbert.